Marketing na društvenim mrežama ‒ Karijera sa 50 unapređenja

Danas su pozicije na poslovima sve češće ispisane na engleskom jeziku, pa ste se sigurno nekad i zapitali šta zapravo radi neka osoba, tj. na kom hijerarhijskom nivou se ona stvarno nalazi. Ako ste se prepoznali u prethodnoj rečenici, ovaj tekst je pravo mesto za vas.

Marketing na društvenim mrežama postaje sve razvijenija oblast poslovanja, a to za sobom povlači i mnoštvo zanimljivih titula koje se dodeljuju „stručnjacima” iz ove oblasti. U nastavku možete videti podelu pozicija u svetu marketinga na društvenim mrežama u skladu sa hijerarhijskim nivoima stručnih zvanja.

Početni nivo u hijerarhiji poslova u svetu marketinga na društvenim mrežama pripada radnim mestima koja nose sledeće titule (naravno na engleskom jeziku, to se danas očigledno podrazumeva):

  1. Intern
  2. Trainee
  3. Associate Communications Planner
  4. Associate Traffic Manager
  5. Target Marketing Strategist
  6. Social Media Associate
  7. Client Strategist
  8. Social Media Assistant
  9. Assistant Media Planner
  10. Advertising Sales Representative
  11. Social Media Analyst
  12. Advertising Assistant
  13. Preprint Assistant
  14. Advertising Coordinator
  15. Social Media Account Executive
  16. Advertising Marketing Associate
  17. Traffic Manager

Srednji nivo u hijerarhiji poslova u svetu marketinga na društvenim mrežama:

  1. Manager Digital and Social Media
  2. Internet Marketing Coordinator
  3. Communications Planner
  4. Brand Ambassador
  5. Content Manager
  6. Blogger
  7. Interactive Media Associate
  8. Advertising Campaign Manager
  9. Interactive Media Coordinator
  10. Agency Account Coordinator
  11. Brand Manager
  12. Internet Marketing Manager
  13. Advertising Junior Copywriter
  14. Advertising Sales Manager
  15. Inline Content Coordinator
  16. Community Manager
  17. Advertising Buyer
  18. Multi Media Communications Consultant
  19. Interactive Media Manager
  20. Advertising Manager
  21. Advertising Associate Editor
  22. Engagement Manager
  23. Advertising Specialist
  24. Engagement Coordinator
  25. Advertising Supervisor

Top menadžment nivo u hijerarhiji poslova u svetu marketinga na društvenim mrežama:

  1. Manager of Communications Planning
  2. Advertising Account Manager
  3. Marketing & Promotional Manager
  4. Manager of Social Media Communications
  5. Chief Editors
  6. Advertising Account Director
  7. Director of Brand Communications & Social Marketing
  8. Senior Production Artists
  9. Advertising Directions
  10. Director of Social Media Marketing
  11. Advertising Producers
  12. Director of Social Media
  13. Director of Community
  14. Creative Director

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Tanasković Aleksandar